This set of factors mainly includes broad culture, subculture, and culture of. Age of a consumer and his life cycle are two most important sub factors under personal. Figure 2 shows an outline of factors affecting consumer behaviour. It examines how emotions, attitudes and preferences affect buying behaviour. For example, young people have very different tastes as regards products or services, as compared to old people. Age is an effective discriminator of consumer behaviour. Augal 2015 explained the factors affecting the consumer behaviour and his purchasing decisions, which stem from joint interaction between. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour.
An understanding of consumer behaviour is essential in planning and programming the marketing system. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. From the early year, peterson 1987 found that socialization which is determined the way of patterns of behaviour or the process. The age segments which rise interest in tourism marketing. A model on factors affecting customer behaviour in a.
Factors that affect perception and destination image are discussed later in the research. A number of personal factors also influence the consumer behaviour. It is obvious that consumers change the purchase of goods and. In order to promote tourism and market destination, it is important to study tourist attitudes, behaviour and demands mohsin, 2005.
Factors affecting consumer buying behavior factors of. Also young people tend to spend more than old people. Personal factors may also affect consumer behavior. The influence of cultural factors on consumer buying. Social factors influencing consumer behavior definition. Consumer behaviour is a highly important issue for all marketing activities which have the purpose to promote and sell tourism products. Factors influencing consumer buying behaviour the consumer behaviour or buyer behaviour is influenced by several factors or forces. After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour. Age and life cycle have a potential impact on the purchasing behavior of consumers. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities.
Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. The influence of cultural factors on consumer buying behaviour and an application in turkey. Each culture contains subcultures groups of people with share values. According to this outcome, recommendations about what could be done to facilitate the interaction with russian corporate. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Economical factors have a major impact on the tourism industry globally and locally. The sub factors under personal factor are listed below. This research deals with finding out these factors. However, to become satisfied, consumers should understand the product and accept the standard offered by the company. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Abstractthe research was conducted with the overall purpose of exploring factors affecting tourists destination satisfaction and how well these factors affected to the tourists return intention when visiting ho chi minh city. Family is a social group and it can be considered the cornerstone of consumers so. The main internal and external factors influencing tourists behaviour and.
Factors affecting tourists in the purchase of the specified tourist product is divided into5. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Consumer behavior is the foundation for many choices that your guests will make. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. However, some factors are more effective, while others have negligible effect on consumer behaviour. The social factors are the factors that are prevalent in the society where a consumer live in.
Consumer behaviour in tourism surrey research insight open. What are social factors influencing consumer behavior. The impact of factors influencing the buying behaviour on. Fluctuations in the global and local economies can affect the level of demand and supply in tourism in local areas or globally. The impact of social factors affecting consumer behaviour. Factors affecting tourist destination satisfaction and. The society is composed of several individuals that have different preferences and behaviors.
If you continue browsing the site, you agree to the use of cookies on this website. Some of the important factors that influence personal buying behavior are. Such factors need to be explored and focused so that the tourism industry can focus on these factors for the betterment. The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them. Consumer behavior towards decision making and loyalty to. As of 2010, the global travel industry contributed 9. Grow profitability by understanding the four factors of consumer behaviour. Many factors, specificities and characteristics influence the individual in. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Factors of influence and changes in the tourism consumer. This studies why a tourist chooses a particular destination and what are the driving factors that influence his decision for travelling. Among the internal determinants are social and personal, while the external ones include confidence in the travel agency, the overall image of alternatives, previous travel experience, travel constraints time, cost, etc, degree of perceived risk, etc. Chapter 2 tourism consumer behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cultural, social, personal, and psychological factors.
Factors that are affecting consumer behavior in tourism. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. A model on factors affecting customer behaviour in a tourism industry. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Consumer behaviour is influenced by various factors such as social, cultural and personal factors. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Consumer behavior is the process of evaluating why people make choices or purchase products or services. Consumer behavior is one of the most researched areas in tourism.
In fact this is one major factor that influences consumer behaviour. Pdf although consumer behaviour cb is one of the most. The decisionmaking process with consumer buying and the determinants affecting the buying process. Cultural factors have the broadest and deepest impact on consumer behaviour. Factors that influence consumer behaviour can be internal and external to the individual. Subcultures can include nationalities, religions, racial groups, or groups. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The below mentioned two factors are highlighted in this paper which helps in considering consumer. Social factors play an essential role in influencing the buying decisions of consumers.
This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Proceedings of 71st iastem international conference, tokyo, japan, 29th30th august 2017 9 factors influencing tourist to purchase souvenirs 1efni siregar, 2faulina, 3vivianti novita 1,2,3department of business administration, state polytechnic of medan, indonesia email. Tourism management consumer behavior tutorialspoint. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Economic factors and their effect on tourism demand. The family life cycle stages in consumer behaviour. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. A consumer is someone who pays a sum to consume the goods and services sold by an organization. Consumer behaviour is a very important aspect to be studied in every marketing activity, therefore in tourism marketing as well. During the recession, the demand for tourism had been affected on a global scale.
The consumer plays a very important role in the demand and supply chain of every economic system of. In addition, consumer behavior can be evaluated from two perspectives. The following factors immensely alter tourist behavior. Tourist perceptions of factors influencing destination. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. People travel for work, to visit family and friends and for pleasure. These factors affect the tourism consumption landscape, as part and. Although consumer behaviour cb is one of the most researched areas in the. Factors of influence and changes in the tourism consumer behaviour. The family life cycle stages in consumer behaviour the family life cycle stages in consumer behaviour courses with reference manuals and examples pdf. When it comes to making choices about where and how to travel, multiple factors influence travel and tourism consumer. Factors affecting demand in the tourism sector notesmatic.
40 1530 1585 1289 1448 1490 1122 1447 824 869 1344 67 807 1478 171 315 64 371 391 1088 787 1516 991 489 766 1556 1496 643 491 1579 1057 849 177 7 1427 1475 1364 251 1177 380 980 459 112 77 1476 245 118